What is Search Engine Optimization (SEO)?

The internet is a sea of information, with different people and entities trying to ensure their content and products are visible. People can write and disseminate numerous topics of discussion online, including technology, arts, sales and even culture. In such a case, content developers try as much as possible for their content to be ranked among the top for maximum visibility. This activity is what we call Search Engine Optimization (SEO).

It is explained as a scientific process involving algorithms to influence the increase in website traffic (quality and quantity). The keywords used in this process are easily captured by search engines, making their ranking higher and thereby increasing visibility. This practice mostly captures raw traffic.

The Optimization Process

1. The content developer writes an article or a text for the website. Their choice of words, modification of hypertext mark-up language (HTML) and other coding instructions help in easier identification of the keywords.
2. This activity increases text indexing by search engines (Yahoo, Google, Bing, etc.) It improves the backlink visibility of the text online.
3. The higher the optimization is ranked, the higher the chance of people viewing the text. If they click on the text, the website analytics records this traffic.
4. Ensure you keep on writing topics with the same keywords. The more optimized content you have, the higher the chances of your site being noticed.
5. The same process can optimize video, image, and academic material searches. Other searches include news and customized investigations.

Benefits of SEO

• Increase traffic – SEO gets credible and quality traffic to the website. The traffic is organic; normal searches. The keywords offer a direct pointer to intended inquiries, and if the information is worthwhile, the user will return for more on the same topic; which is the whole idea behind marketing.
• Cheaper – the content developer only has to write the article and place the keywords strategically to attract traffic. There is no cost incurred. Other online users pay for their content to be pinned on the first page of the search engine.
• Increases site visitation – the higher the optimization ranking, the more visible the site becomes. With this, the following becomes a possibility.

Social media linkages – this traffic can be redirected to social accounts where conversations can be sustained. 

Brand visibility – whatever is being showcased by the website gets traction. It get conversions, which becomes ideal, especially in sales.